In response to the increasing use and effectiveness of social media for marketing and recruitment of participants for clinical studies, the Institutional Review Board (IRB) partnered with the Marketing, Communications and Media (MCM) department to revise the institution’s advertising guidelines. The goal is for investigators and research teams to understand their role and responsibilities when using social media for clinical trials recruitment and to submit plans for expeditious review by the IRB.

Last month more than 55 participants joined the Research Forum (held virtually). The forum covered advertising and social media guidelines, e-Velos features for tracking recruitment, budget analysis, sponsor reimbursements and marketing services. A marketing plan developed for the Topical RAPA clinical trial led by Ellen Kraig, PhD, and co-principal investigator Dean Kellogg, MD, PhD, was shared with forum participants to illustrate the new marketing service.  To access the webinars, click webinar series archives.